New Delhi, 22nd November 2017: With its 1st experiential store, Belgium-based brand Deceuninck (dealing in UPVC Door & Window system) is eyeing to expand its footprint in the Indian Renovation and Individual Home Owners Market. CEO Mr. Francis VanEeckhout and Director – Turkey and Emerging Markets Mr. Ergun Cicekci, Director – International Business Development – Mr. Moez Mohmedali – Deceuninck will be inaugurating the showroom this month located in Saket, New Delhi.
Deceuninck products are used worldwide in varied climatic conditions i.e., tropical climates like that of Chile/Brazil or hot climates like in the Middle East or the high UV areas in parts of Australia. As for India, at a time when New Delhi and other parts of India are struggling to keep its noise and air pollution under permissible limits and extreme temperatures at bay, Deceuninck’s UPVC Doors, and Windows will help in reducing the noise and pollution levels considerably and save individuals from extreme hot weathers.
Satish Kumar, Country Manager, Deceuninck, avers, “Noise is a major issue in most cities across India considering the traffic snarls, urbanization and rapid increase in metro network. Our Zendow system has the potential to offer high noise insulation and air tightness against the pollution. ”Deceuninck products suitability in Indian environment
Opportunity for growth:
Deceuninck is betting on the Indian market’s huge growth potential and the demand in housing sector increasing every year, especially in the urban and semi-urban areas.
On how lucrative the Indian market is for Deceuninck, Francis VanEeckhout, CEO, Deceuninck says, “ India has a very high potential considering the growth of housing sector in India, implementation of new policies like RERA, GST, lower interest rates, higher disposable income in the mid-high end segment, affordable home sector growing at a fast pace given its infrastructure status and of course better informed, internet-savvy customers of today. Indian consumers are gradually understanding the necessity of high-quality windows behind the glamorous curtains.” “We plan to be in both the projects and the retail segment in India. Envisaging the retail customers demand various color profiles, we stock a wide range of white as well as color laminated profiles. Our new custom built 35000 sqft warehouse in Chennai stocks nearly 500 tonnes of profiles at any point in time to support our customer’s needs.” he adds. India, a country that is developing at a fast pace and increasingly registering its positive presence on a global platform has everything in its favor except the pollution level. It is a glaring fact that World Health Organisation has identified 13 cities of India among the list of most polluted cities of the world with New Delhi securing number second position. So, at a time when New Delhi and other parts of India are struggling to keep its noise and air pollution under permissible limits and extreme temperatures at bay, the opening of 1st experiential store of Belgium-based brand Deceuninck (dealing in UPVC Door & Window system) can rightfully help in reducing the noise and pollution levels considerably and save individuals from extreme hot weathers.
Through the new store, Deceuninck will be catering to B2B as well as B2C customers at the same time. The experiential store will offer architects and interior designers too so that the customers can explore the infinite design possibilities with UPVC Windows and Doors.
The company aims to roll out a slew of marketing and promotional initiatives for next couples of years. In the next phase, similar experiential stores will be opened up in Bengaluru followed by Mumbai/Pune and Hyderabad.
The Belgium based company, established in 1937 which is one of the world’s leading UPVC Profile Company having customers all over India, is ranking 3rd in the global market. From its inception in 2012 as a Branch Office of Turkey, Deceuninck has grown substantially with Channel Partners pan India. Owing to the increased demand, it has set up of 35000 sqft warehouses with stocking capacity of up to 600 tons of profiles and hardware and moves to a new experience store for the first time in Delhi.
Being one of the world’s leading UPVC profile company. It has 3rd rank in global market. Opening a consumer experience store for the 1st time in India
Products are:
UPVC window system
UPVC door system
UPVC sliding system
They are providing a maximum level of energy efficiency and sound insulation due to the higher level of heat and sound insulation. Their aim is to leave a cleaner world to the next generations with our environmentally friendly products.
They add elegancy to the house with the laminated color options inspired by the nature.
They are Indian Green building Certified. They manufacturer 100% recyclable and environmentally conscious product no lead.
Brief of Mr. Francis VanEeckhout
Holds a Masters Degree in Commercial Engineering, Degree in Applied Marketing and Accountancy. 25 years experience with near 23 years as Managing Director of various companies in the Cement, Mortar, Concrete sector
CEO – Deceuninck Group since 2016
Brief of Mr. Ergun Cicekci
Mechanical Engineering from Istanbul with a Masters Degree from Aston University UK, After his Military Service, he started his career in the Plastics Industry in 1981.
Heading Ege Profil since 1994. Under his leadership, the Deceuninck Group has become the largest market share holder in Turkey. Also responsible for Emerging Markets and is on the Board of Directors – Deceuninck Group.
Nicole Nilakshi 